New Product Brief
Start with your product idea, target customer, intended market, and the details you already know.
Custom Formulation & OEM Manufacturing
Custom Skincare Formulation & OEM for Brands
Custom product development from brief to production
For skincare brands that need more than an existing private label formula, Rixin can develop or adapt a product and review it for production. We coordinate formula work, samples, packaging, testing, documentation, and production planning.
OEM manufacturing means producing your brand’s skincare product to an agreed specification.
Tell us your product idea, target market, expected quantity, and timeline. You can start before every detail is finalized.
Choose your route
Is Custom Formulation Right for Your Brand?
Choose custom formulation when your brand needs a new formula, major changes to an existing product, or a review of a formula you already own. Private Label usually begins with an available formula and more limited adjustments.
Before Rixin confirms the project, we review materials, product complexity, packaging, quantity, target market, testing, documents, and the technical information available. A reference product cannot be copied exactly, and a buyer-supplied formula still needs review.
Ways to begin
Start With the Product Information You Already Have
You do not need every detail decided before the first conversation.
Deeper Customization
Use this route when an existing product needs major changes to its ingredients, texture, fragrance, appearance, finish, or packaging.
Reference-Led Project
Share an authorized reference product or sample to show the texture, format, or experience you want. It cannot be copied exactly.
Existing Formula Review
Rixin can review a formula you own for materials, process, equipment, filling, packaging, testing, and document requirements.
MOQ and timing
MOQ and Production Timing
MOQ starts from 2,000 units per product. The final MOQ can be affected by formula batch size, material and packaging minimums, decoration, testing, and product complexity.
The typical production period is about 40 days after the required formula, packaging, artwork, and other production details are approved. Formula development, samples, testing, packaging sourcing, and design approval are planned separately.
Project path
From Product Brief to Production
- 01
Define the Project
Share the product brief, target market, expected quantity, packaging idea, timing, and any reference or technical information you have.
- 02
Confirm the Route and Scope
Rixin reviews whether custom formulation is the right route and identifies the work needed before a proposal can be confirmed.
- 03
Complete the Required Development Work
Formula work, packaging review, sampling, testing planning, document review, and manufacturing assessment follow the agreed scope.
- 04
Review and Approve Samples
Review samples and confirm the agreed formula and packaging direction through the relevant approval process.
- 05
Finalize Packaging and Production Details
Confirm packaging, artwork, quantity, testing needs, documents, and the other information required before production.
- 06
Move Into Manufacturing
Production begins after the necessary project details are approved.
Prepare Your Project Requirements Review Sampling and Approval
Project support
Support Available for Your Custom Skincare Project
Explore the areas that may need review as your project is defined.
Formula Development
Review your brief, materials, product feel, and whether the formula can be made reliably at production scale.
Explore Formula DevelopmentSampling & Formula Approval
Review development samples against the agreed brief before preparing the product for production.
Review Sampling and ApprovalPackaging & Label Design
Review packaging, dispensing, labels, cartons, decoration, and artwork alongside the product formula.
Explore Packaging SupportQuality, Testing & Documentation
Confirm the relevant quality checks, testing options, specifications, reports, and documents for the product and market.
Review Quality and DocumentationManufacturing Facility
Review the production, filling, batch-identification, and facility information relevant to the agreed project.
View Manufacturing FacilityInformation required to begin
What to Include in Your Brief
Share the information you have. After reviewing the brief, Rixin can identify the suitable development route, information gaps, and the work required before a proposal can be confirmed.
- Product type and intended use.
- Target customer and target market.
- Texture, fragrance, appearance, finish, and skin-feel direction.
- Preferred ingredients or ingredients to avoid.
- Reference products, where applicable.
- Packaging preference.
- Expected quantity and number of products (SKUs).
- Target launch timing.
- Available formula, specification, or technical information.
Frequently asked questions
Frequently Asked Questions
When should I choose custom formulation instead of private label?
Choose custom formulation when you need a new formula, major changes to an existing product, or a review of a formula you already own. Private label usually starts with an available formula and more limited adjustments.
Can I start before every detail is finalized?
Yes. Rixin can review the information you have and identify the details that still need to be confirmed.
Can Rixin review a formula I already own?
Yes. Rixin can review its materials, process, equipment, filling, packaging, testing, and document requirements. Direct transfer into production is not assumed.
Can you copy a reference product exactly?
No. A reference product can show the texture, format, or experience you want, but the finished formula and product may differ.
What is the minimum order quantity?
MOQ starts from 2,000 units per product. Final MOQ can change with formula batch size, materials, packaging, decoration, testing, and product complexity.
How long does custom skincare development take?
Development time depends on the starting point, formula complexity, sample feedback, packaging, testing, and approvals. It is separate from production time.
When does the production period begin?
The typical production period is about 40 days after the required formula, packaging, artwork, and other production details are approved.
Can Rixin support packaging, testing, and documentation?
These requirements can be reviewed as part of the project. What is needed depends on the product and target market.
What should I include in my first inquiry?
Share the product type, target market, packaging idea, expected quantity, timing, and any formula, reference, or technical information you have.
What happens after I submit a project brief?
Rixin reviews the suitable development route, information gaps, and the work required before a proposal can be confirmed.
Discuss your custom skincare project
Start Your Custom Skincare Project
You can begin with the information you have. Submit a project brief, and Rixin will review the route and the details that still need confirmation.